"”The most memorable, savored brands of the future will be those that … adopt religious characteristics as they simultaneously make full, integrated use of sensory branding—period. Each fully integrated brand will boast its own identity, one that’s expressed in its every message, shape, symbol, ritual, and tradition—just as sports teams and religions do."
- Martin Lindstrom on the similarities between branding and spirituality, from Brand Sense: Sensory Secrets Behind the Stuff We Buy, p. 5
