A tendency to think in “fancy” terms shouldn’t bleed onto the paper/screen/conversation and make it difficult for the audience—any audience—to understand.
If you need a dictionary to slog through content, it’s probably because the writer has serious room for improvement. After all, this makes it almost impossible to quickly and easily pull information from content.
Thank Seth Godin for the realization. In his book We Are All Weird, Godin writes:
If you need a map and a manual, it’s probably because you’re creating a problem.
Actually, he was explaining his idea of a factory, not writing style:
… any organizational effort that’s built around repeated interactions and mass.
The Godin factory model ignores or even resents the rise of niches, unique consumers and markets that do not appear immediately profitable (the “weird”) in favor of the relative safety of the masses.
* 20 points to anyone who can offer the appropriate AP styling for “Fancy Pants”
